.:: Marketing and Product Management ::.




		Marketing and Product Management Certified Scrum Product Owner (CSPO) Course Scrum is a simple but powerful agile management framework. Key to its success is the role of the Product Owner: The Product Owner steers and guides the Scrum project, bridges the gap between end customers, business and development/IT and is responsible for the return on investment (ROI). The Product Owner combines the traditional project manager and the product manager roles in one person. This two-day interactive course equips you with all you need to know about being an effective Product Owner. At the end of the class, you will understand how you can leverage Scrum to optimise value creation and customer satisfaction. You will be able to create a realistic release plan, stock the product backlog, write user stories, and systematically refine requirements. Additionally, you will know how you can increase productivity, level the workload, and steer the project proactively. We teach public and in-house CSPO courses. For a more detailed description, please click here. Product Management Workshop This one-day workshop enables portfolio and product managers to understand what Scrum is and how Scrum can increase productivity and shorten time-to-market while increasing quality. The workshop also discusses the impact of embracing Scrum and changes in the collaboration between business and development/IT. The workshop includes the following topics: The current value stream Scrum process, roles and benefits Overview of working with sprints Overview of release management (planning and controlling) Changes to the product lifecycle management and the role of product managers and business analysts The new value stream Product Owner Coaching Mentoring for the Product Owner with the objective to maximize value; this includes: Support with product backlog management, including formulating a crsip value proposition, stocking the product backlog, prioritising items and systematically refining requirements Level the workload by limiting the number of projects per cycle to development's capacity and by sequencing the projects in the right way Preparing and facilitating effort estimation workshops Help to create a realistic release plan Support sprint planning preparation and sprint review preparation Help the Product Owner to select the right tools for writing user stories and creating the product backlog Pairing and co-working with Product Owners Lean Thinking This interactive, hands-on course equips you with the essential lean concepts you need to know to improve your company beyond software development. Whereas Agile is focussed on gathering requirements and transforming them into shippable software, lean thinking addresses the entire value stream, from identifying customer needs to satisfying them. This includes innovation and portfolio management, project approval processes, deployment, production support, sales and service. The course enables you to take a holistic view at your organisation’s processes, learn how to improve quality and productivity and reduce time-to-market and cost. You will leave the course with concrete improvement steps for your own organisation. We teach public and in-house lean thinking courses. You can find a more detailed description here.