|Old School||New School|
|Several roles, such as product marketer, product manager, and project manager, share the responsibility for bringing the product to life.||One person—the product owner—is in charge of the product and leads the project.|
|Product managers are detached from the development teams, separated by process, department, and facility boundaries.||The product owner is a member of the Scrum team and works closely with the ScrumMaster and team on an ongoing basis.|
|Extensive market research, product planning, and business analysis are carried out up front.||Minimum up-front work is expended to create a vision that describes what the product will roughly look like and do.|
|Up-front product discovery and definition: requirements are detailed and frozen early on.||Product discovery is an ongoing process; requirements emerge. There is no definition phase and no market or product requirements specification. The product backlog evolves based on customer and user feedback.|
|Customer feedback is received late, in market testing and after product launch.||Early and frequent releases together with sprint review meetings generate valuable customer and user feedback that helps create a product customers love.|
What is Agile Product Management?
Find out what agile product management is all about and how it differs from traditional approaches! This post summarizes the key differences between old-school and agile product management.