Personas are a powerful technique to describe the users and customers of a product. While there is plenty of advice available on using personas in a traditional setting, employing personas effectively in an agile, dynamic context can be challenging. This post shares my tips to create helpful personas for digital products.Read More
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Making the right product decisions is tough. Some product owners trust their intuition, others rely on data. Find out which approach is more helpful to create a great product.Read More
High-priority product backlog items must be ready to be transformed into working software. Find out what does “ready” means and benefit from Yoda’s advice.