Tag archive for "Star Wars"

10 Persona Tips for Agile Product Management

Personas are a powerful technique to describe the users and customers of a product. While there is plenty of advice available on using personas in a traditional setting, employing personas effectively in an agile, dynamic context can be challenging. This post shares my tips to create helpful personas for digital products.

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The Definition of Ready in Scrum

“Ready are you? What know you of ready?” says Yoda to Luke Skywalker in the Star Wars movie “The Empire Strikes Back”. Just as it’s important for Luke to understand what “ready” means, so is it for product owners. Luckily, you don’t have to become a Jedi to find out. Reading this post will be enough.

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