Personas are a powerful technique to describe the users and customers of a product. While there is plenty of advice available on using personas in a traditional setting, employing personas effectively in an agile, dynamic context can be challenging. This post shares my tips to create helpful personas for digital products.Read More
Tag archive for "Star Wars"
Making the right product decisions is tough. Some product owners trust their intuition, others rely on data. Find out which approach is more helpful to create a great product.Read More
“Ready are you? What know you of ready?” says Yoda to Luke Skywalker in the Star Wars movie “The Empire Strikes Back”. Just as it’s important for Luke to understand what “ready” means, so is it for product owners. Luckily, you don’t have to become a Jedi to find out. Reading this post will be enough.Read More