Tag archive for "product strategy"

The Product Strategy Defined

Creating a successful product requires attention to the details, from getting the user interaction and the visual design right to providing the right functionality and using the right technologies. With so much focus on the nitty-gritty, it’s easy to no longer see the wood for the trees. This is where the product strategy comes in. It helps you manage your product proactively and it prevents you from getting lost in the details. This post discusses what an effective product strategy is and how it benefits you.

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Eliminate Features to Differentiate your Product

It is tempting to add more and more features to make your product stand out and differentiate it from the competition. While this can be an appropriate strategy at times, it carries the risk of creating an overly complex product with a vague value proposition and a poor user experience. The trick is therefore not to blindly add features but to explore which ones you can reduce or even eliminate. This post shows you how to do it.

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Data Analysis Tips for Product Managers and Product Owners

Data analysis might sound a bit nerdy, but it should be part of every product manager’s and product owner’s tool box. The idea is simple: Investigate the data gathered, learn form it, and use the new knowledge to create a successful product. In theory, that’s easy. But in practice, it can be challenging. The following tips help you get the most of your data analysis efforts.

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Working with the GO Product Roadmap

The GO product roadmap is a new, goal-oriented product planning tool developed to fit into a Lean Startup, Business Model Generation and Scrum context. By focusing on goals, the roadmap shifts the conversation from debating features to establishing shared objectives. This post explains how you can use the GO product roadmap effectively. It discusses its relationship with the Vision Board and Business Model Canvas; it describes how the roadmap is created; it shows how it relates to the Product Canvas/backlog; and it explains how pivoting works with the roadmap.

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The GO Product Roadmap – a New Agile Product Management Tool

Product roadmaps are an important product management tool. But applying them effectively can be challenging. Roadmaps are too often focused on features, and product managers spend too much time getting the stakeholders to agree on when which features will be developed. This post introduces a new roadmap: the GO product roadmap, a goal-oriented agile roadmap that combines goals and features in a novel way.

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