Tag archive for "market research"




A Template for Writing Great Personas

Personas are a great way to capture our knowledge about the users and customers and their needs. But writing effective personas and providing enough but not too much information can be challenging. This blog post introduce a simple yet powerful template that helps you write great personas.

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The Product Vision Board

The vision plays an important role in bringing a new product to life: It acts as the overarching goal guiding everyone involved in the development effort. Equally important is the product strategy, the path chosen to attain the vision. Without a shared vision and strategy, people are likely to pull in different directions, and the chances of creating a great product are rather slim. While vision and strategy are key, describing them can be challenging. This post introduces the Vision Board, a tool that makes it easy to capture your vision and product strategy.

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