Tag archive for "market research"


Working with the GO Product Roadmap

The GO product roadmap is a new, goal-oriented product planning tool developed to fit into a Lean Startup, Business Model Generation and Scrum context. By focusing on goals, the roadmap shifts the conversation from debating features to establishing shared objectives. This post explains how you can use the GO product roadmap effectively. It discusses its relationship with the Vision Board and Business Model Canvas; it describes how the roadmap is created; it shows how it relates to the Product Canvas/backlog; and it explains how pivoting works with the roadmap.

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10 Persona Tips for Agile Product Management

Personas are a powerful technique to describe the users and customers of a product. While there is plenty of advice available on using personas in a traditional setting, employing personas effectively in an agile and lean context can be challenging. This post shares ten tips to create great personas when working with Lean Startup, Customer Development, and Scrum.

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The Product Canvas Creation Workshop

The Product Canvas is a simple, yet powerful tool that helps you create a product with a great user experience and the right features. This post explains how you can create your initial Product Canvas using a collaborative workshop.

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