How much Visioning is Necessary in Scrum?

By Roman Pichler, 26th April 2010

Discover how much work is necessary in Scrum to envision the product and start the first sprint.

A recent posting on deutschescrum brought up an interesting question: How much visioning is necessary in Scrum? Even though I find it impossible to give a general, precise and accurate answer, there are two main factors that influence the time and effort necessary to create the product vision and the initial product backlog: the product's lifecycle stage, and its complexity. The younger a product is, the more visioning work tends to be required. A new-product development project may spend several weeks creating the product vision and carrying out necessary prep work such as creating prototypes to explore product design and architecture options. Contrast this with an incremental upgrade of a mature product that may only require a few days of visioning work. The same applies to complexity: The more complex a product is, the more visioning time and effort is usually necessary. Note that complexity comprises not only the internals of the product – its architecture and technology – but also the functionality provided. When determining your visioning effort, avoid two common mistakes: Don’t rush into the first sprint without having agreed on an overarching goal, without understanding what the future product will roughly look like and do. At the same token, avoid overdoing the visioning work. There is no way to guarantee that the vision is correct, that the new product or next product version will be a certain success. For anyone not blessed with perfect foresight, predicting the future correctly is notoriously difficult; no market research technique can deliver forecasts that are 100% accurate. I therefore recommend you keep the visioning time and effort to a minimum. Do as little as possible, but as much as necessary. To find the sweet spot, try the following: First, focus on the customer needs and the three to five top features of the product. Second, envision the minimum marketable product – a product with the least amount of functionality that still has a clear value proposition. Third, quickly implement the product vision and gather customer and user feedback on early product increments to validate and refine the vision. And last but not least, reduce complexity by creating a simple product – a product that is easy to use and easy to extend and maintain. Find out more about visioning in my book Agile Product Management with Scrum or by attending one of my upcoming product owner classes.


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2 comments on “How much Visioning is Necessary in Scrum?

  1. andy murthar


    i have attended a few lectures/classes with you at scrum gatherings.
    visioning has been touched on but only lightly.
    i have been a scrummaster since 2005 and now have experience across a few indutries and projects.
    Howver, as a scrummaster/coach i am often contracted after the product has been designed/visioned/solution designed etc. And then handed a loose backlog to work with.
    In most cases the backlog has ended up wanting.
    as issues arise , the general “chat” within the culture/environment is ” i knew we shouldn’t have done scrum”.
    aside from many other impediments involved, i have come to the conclusion that agile visioning is extremely important, but nobody seems to do it, know how to do it, feel secure with the idea etc
    i have an idea of how it should be done and have been lucky enough to have tried the methods on one contract.
    so cutting to the question 🙂 do you run comprehensive open source workshops specifically on product visioning for a complex product?
    if not do you know who does?
    the facilitation amd materials for such a workshop are highly important if , as agilists , we are to get buy-in and help all stakeholder feel secure in such a situation

    all help appreciated



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