Product owners come in different shapes and sizes. That’s only natural: The application of the role varies depending on the product and the company. Being a product owner of a brand-new product in a startup differs from looking after a mature offering in a large enterprise. But there are two common types: big and small product owners. Which one are you? And is your product ownership level right?Read More
How Detailed should the Product Backlog be?
The product backlog is a great tool. But using it effectively can be difficult. One of the challenges is to get the level of detail right. An overly detailed backlog is unwieldy and hard to manage. But a product backlog that is too coarse-grained is also not helpful: It provides too little guidance for the development team. This post helps you strike the right balance between too much and too little detail. It shows you how determine the right amount of detail for your product backlog.Read More
Creating a successful product requires attention to the details, from getting the user interaction and the visual design right to providing the right functionality and using the right technologies. With so much focus on the nitty-gritty, it’s easy to no longer see the wood for the trees. This is where the product strategy comes in. It helps you manage your product proactively and it prevents you from getting lost in the details. This post discusses what an effective product strategy is and how it benefits you.Read More
It is tempting to add more and more features to make your product stand out and differentiate it from the competition. While this can be an appropriate strategy at times, it carries the risk of creating an overly complex product with a vague value proposition and a poor user experience. The trick is therefore not to blindly add features but to explore which ones you can reduce or even eliminate. This post shows you how to do it.Read More
Identifying the right customers and users for your product is key to its success: It determines the value proposition and the user experience, it influences the business model and the technologies used. This post helps you reflect on your market segmentation practice and pick up some new tips.Read More
A product roadmap is a high-level plan that shows how a product is likely to develop over the next few releases. While that’s true for any roadmap, there is no one right product roadmap format. Instead, you should choose the roadmapping approach that works best for your product. This post shows you how to do it.Read More
Providing a great user experience is a must for many digital products, and user experience (UX) design has consequently become prominent in recent years. Does this mean that product owners and product managers should become UX experts? Who should design the UX and which UX skills should product owners and product managers have? Read on to find out my recommendations.Read More