Roman's Blog

Newstrategy

The Product Strategy Defined

Creating a successful product requires attention to the details, from getting the user interaction and the visual design right to providing the right functionality and using the right technologies. With so much focus on the nitty-gritty, it’s easy to no longer see the wood for the trees. This is where the product strategy comes in. It helps you manage your product proactively and it prevents you from getting lost in the details. This post discusses what an effective product strategy is and how it benefits you.

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27 ApriPhone2007

Eliminate Features to Differentiate your Product

It is tempting to add more and more features to make your product stand out and differentiate it from the competition. While this can be an appropriate strategy at times, it carries the risk of creating an overly complex product with a vague value proposition and a poor user experience. The trick is therefore not to blindly add features but to explore which ones you can reduce or even eliminate. This post shows you how to do it.

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25 MarCake

Market Segmentation Tips

Identifying the right customers and users for your product is key to its success: It determines the value proposition and the user experience, it influences the business model and the technologies used. This post helps you reflect on your market segmentation practice and pick up some new tips.

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19 FebLeavingYouForTheOpenRoad1

Goals vs. Features: How to Choose the Right Product Roadmap Format

A product roadmap is a high-level plan that shows how a product is likely to develop over the next few releases. While that’s true for any roadmap, there is no one right product roadmap format. Instead, you should choose the roadmapping approach that works best for your product. This post shows you how to do it.

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20 JanMonumentValley

Which UX Skills should Product Owners and Product Managers have?

Providing a great user experience is a must for many digital products, and user experience (UX) design has consequently become prominent in recent years. Does this mean that product owners and product managers should become UX experts? Who should design the UX and which UX skills should product owners and product managers have? Read on to find out my recommendations.

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17 Dectick-box

The Product Owner’s Checklist for the First Sprint

Scrum is a popular agile framework for developing a product with the right features and the right technologies. Unfortunately, it does not state the prerequisites for kicking off a Scrum project and for starting the first sprint. As a consequence, I find it not uncommon that product managers and product owners are unsure about the work they should do prior to the first sprint. This post offers a checklist to help you do the right upfront product management work.

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25 NovProductManagementFrameworkTemplateScreenshot

What is Product Management?

Product management is a multi-faceted, complex discipline that can be difficult to grasp and hard to master. This post shares my take on what product management is and what it takes to work as an effective product manager and product owner. It presents a product management framework that helps you define specific product roles and identify gaps in your product knowledge.

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