Roman's Blog


Getting Stakeholder Engagement Right

Being a successful product manager or product owner requires more than building a product with the right user experience (UX) and features. If the stakeholders don’t support your product, then it will be difficult to achieve success. It is therefore important to engage the right stakeholders and to work with them in the right way. This post discusses a proven technique to analyse stakeholders, the power-interest grid, and it shares my recommendations for engaging with different stakeholder groups in the right way.

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22 OctSome Thoughts On Failure

Why User Stories Fail

User stories are a powerful agile technique to describe requirements from the perspective of the customers and users. Unfortunately, I find it not uncommon that user stories are applied unsuccessfully and fail. This post describes two common failure causes and discusses how you can avoid them.

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22 Seppencils

The GO Portfolio Roadmap

Products don’t exist in isolation. Instead, they are often related to other products, which they help sell or they share features and components with. Think, for instance, of the Microsoft Office suite or the iPod product line. If your product is part of a family, then you will benefit from a portfolio roadmap, a plan that shows how the products are likely to grow together. This post introduces such a plan, the GO Portfolio Roadmap, and it describes how this roadmap can help you manage your product family.

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19 AugMale hand holding wooden pencil and delete word "MISTAKE" on the white paper

Three Common Product Roadmapping Mistakes

The product roadmap is a great tool to describe the likely growth of a product. But there are three common mistakes I see people make: View the roadmap as a guarantee; show epics and user stories on the roadmap; and speculate about the likely development of the product. This post discusses the three product roadmapping mistakes to help you avoid and rectify them.

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14 JulMetalBigFractal

How Detailed should the Product Backlog be?

The product backlog is a great tool. But using it effectively can be difficult. One of the challenges is to get the level of detail right. An overly detailed backlog is unwieldy and hard to manage. But a product backlog that is too coarse-grained is also not helpful: It provides too little guidance for the development team. This post helps you strike the right balance between too much and too little detail. It shows you how determine the right amount of detail for your product backlog.

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23 Junbig-vs-little

Size Matters: Big vs. Small Product Owner

Product owners come in different shapes and sizes. That’s only natural: The application of the role varies depending on the product and the company. Being a product owner of a brand-new product in a startup differs from looking after a mature offering in a large enterprise. But there are two common types: big and small product owners. Which one are you? And is your product ownership level right?

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19 Maystrategy

The Product Strategy Defined

Creating a successful product requires attention to the details, from getting the user interaction and the visual design right to providing the right functionality and using the right technologies. With so much focus on the nitty-gritty, it’s easy to no longer see the wood for the trees. This is where the product strategy comes in. It helps you manage your product proactively and it prevents you from getting lost in the details. This post discusses what an effective product strategy is and how it benefits you.

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27 ApriPhone2007

Eliminate Features to Differentiate your Product

It is tempting to add more and more features to make your product stand out and differentiate it from the competition. While this can be an appropriate strategy at times, it carries the risk of creating an overly complex product with a vague value proposition and a poor user experience. The trick is therefore not to blindly add features but to explore which ones you can reduce or even eliminate. This post shows you how to do it.

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25 Marcake

Market Segmentation Tips

Identifying the right customers and users for your product is key to its success: It determines the value proposition and the user experience, it influences the business model and the technologies used. This post helps you reflect on your market segmentation practice and pick up some new tips.

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19 FebLeavingYouForTheOpenRoad1

Goals vs. Features: How to Choose the Right Product Roadmap Format

A product roadmap is a high-level plan that shows how a product is likely to develop over the next few releases. While that’s true for any roadmap, there is no one right product roadmap format. Instead, you should choose the roadmapping approach that works best for your product. This post shows you how to do it.

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20 JanMonumentValley

Which UX Skills should Product Owners and Product Managers have?

Providing a great user experience is a must for many digital products, and user experience (UX) design has consequently become prominent in recent years. Does this mean that product owners and product managers should become UX experts? Who should design the UX and which UX skills should product owners and product managers have? Read on to find out my recommendations.

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